This resource was developed by SOGI (Sexual Orientation and Gender Identities) campaigns, a global resource hub for creative campaigners, particularly those advocating for the rights of LGBTQIAS+ identities. The support structure aims to uplift, train and skill up grassroots activists around the world who identify as Lesbians, Gays, Bisexuals and Transgender people, and all who don’t fit into mainstream representations of what “makes” a man or a woman, including Queers, Intersex people, and people labelled by their own cultural codes (Indian “Hijras”, Thai “Katoeys”, etc.). Also included are “straight” people who feel limited by rigid gender representations. The collective involves hundreds of activists worldwide.
This course is a compilation of many experiences from around the globe. It also taps into theoretical knowledge from the field of social psychology. The content was compiled by Joel Bedos, the main facilitator of the SOGI campaign’s project.
This free course is designed to help grassroots groups to understand the basics of public communications for building a convincing, winning campaign. It can support groups looking for skills on crafting targeted messaging and framing to move people towards social change. You might want to campaign to fight your opponents, convince new audiences, or mobilize audiences that already support your cause. Each of these objectives requires specific communication strategies.
The course includes defining public campaigning, communications basics, campaign objectives (neutralizing, informing, persuading and mobilizing), reaching your target group and storytelling.
Estimated time to complete: Approximately 5 hours to review. Deep dive sections may add 3-4 more hours. Group discussion time may vary.
*Note that the course can be started and paused and then picked up where it’s left off… it does not need to be completed all at once!
Register and access the course HERE
One-time registration is required to access the course. Registration is quick, easy and FREE! All that’s needed is your email, a username and password. Once you are registered, you can enrol for all other SOGI courses with a simple click!
