Peer to peer texting is a method for contacting your base via text messages to deliver calls to action. Usually done at high volumes, it requires a P2P texting platform and a group of staff or volunteers to deploy the campaign. (True person to person texting, ie. texting one’s own contacts using your personal device as part of a campaign, would fall under the heading “phone/text banking” and will be treated in a separate how-to).
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