Disinformation (the intentional spread of false and misleading information) and misinformation (the unintentional spread of false information) are not new phenomena. What is new is the ability to rapidly create, disseminate, and consume false and misleading content on a global scale via an interconnected digital media landscape.
The hostile actors (e.g., the Kremlin-linked Internet Research Agency) who create disinformation campaigns rely on provocative, divisive, and/or disturbing content to get our attention in an immensely crowded digital media landscape. The goal is to evoke emotion. Emotions like anger, jealousy, and fear drive content resharing on social media platforms.
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