Private answer
Some quick thoughts:
- It goes best when you have already built a list or network
- Personal connections, getting your friends and family to donate and spread the word, helps a lot
- Plan how you will keep promoting the crowdfunding campaign over the time it runs eg letting ppl know when initial goals have been met and stretch goals announced, stories from ppl who have donated and why they did etc
- Be clear about what the funds will be used for and have a compelling values-based story around that
- If you offer rewards make sure they aren't too onerous or expensive to provide - most people will donate to support your cause, not for the perks
For more:
Good luck!
Holly Hammond
Commons Social Change Library
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