Does anyone have a guide or tips on audience research & analysis?

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Would like to avoid having to go through expensive specialist companies.

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Asked on November 17, 2020
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I'm fascinated by this question, as i work both in community-based theatre and as a grassroots campaign organizer. In all my research and experience, I've found nothing is more effective at getting people to turn out for an event than being individually, personally contacted. This is obviously difficult to execute for large projects, and so it is imperative to teach everyone who demonstrates even remote interest in attending the power they have to bring other people onboard--and how to effectively get someone to respond to an invitation (IE highlighting tips like avoiding chain mail and denying answers like "maybe, I don't know, I'll get back to you")

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Answered on December 2, 2020
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The guide linked below looks fantastic.

We do a lot of surveying using tools like SurveyMonkey and Qualtrics and recruit respondents through Facebook ads. We're not a market research company, but I paid an expert to work with us on one such survey, extracted as many lessons as I could and then applied them to future surveys. 

For me, the two key elements of this approach is designing a smart survey instrument and then being effective at designing and optimizing Facebook ads. They're two different skills entirely, of course, but there's a lot of nuance in both of them. For example, we'll use many Facebook ad sets to target different regional or demographic audiences so that we get a representative sample in the survey. 

Tip on the Facebook ad part: run conversion ads, based on the user completing the final question of the survey. We've found this gets us the best results at the lowest price. 

As a baseline cost, we aim for less than two dollars per valid response. So, outside of the subscription costs of the survey tool (which can be very cheap), you might plan to spend $2K to get a representative sample of a thousand responses.

For focus groups, we use a tool called FocusGroupIt which we've found to be functional, user-friendly and affordable. 

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Answered on November 24, 2020
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Thanks to John-Michael Torres for suggesting this helpful ressource: http://publicinterest.org.uk/TestingGuide.pdf

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Answered on November 17, 2020