Any frameworks that help prepare for high/low campaign outcomes?

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Question from a climate justice activist trainer: Am preparing a strategy workshop and wanted to outline ways teams should be planning for both a very strong campaign turnout/uptake/momentum while also preparing contingency plans for low turnout/uptake/momentum. Anyone have a framework they use for this that they can share?

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Asked on June 14, 2021
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Randall Smith let loose on Twitter with an awesome thread full of concrete advice that we have copied here below:

Develop a plan for both situations.

I like to use service design tools: especially empathy maps, journey maps, and service blueprints.

http://practicalservicedesign.com/service-design-101…

Identify how you will know you are in each situation and response.

Goals are a lagging indicator.

If you are only tracking progress towards end goal, you'll be too late to adapt program.

https://twitter.com/randallito/status/1395689626669445126…

There must be someone responsible for identifying what situation you are in & empowered to respond.

That might be telling everyone to change approach or calling for a half-day meeting. Don't just hope that someone notices and acts.

Learned this the hard way.

My preference is to design high-touch/high-support programs for both conditions and run more experiments in the 🚀 condition.

Variability in response is an argument to use agile approach - create hypothesis, build lo-fi version, test, learn, iterate.

The Design Sprint or MobLab Campaign Accelerator are two 5-day methods to test and learn.

https://thesprintbook.com

https://mobilisationlab.org/training-coaching/campaign-accelerator-training/resources/…

Another approach is to do your testing and learning live, but build it into the plan.

For example, you want to organize a day of action with coordinated actions in several locations.

Each hype action must include absorption and learning - the action recruits more people while also creating conditions for participant learning.

This works on national, state, and city scale.

Example from Cosecha:

https://powerlabs.io/online-to-offline-mobilization-with-thais-marques…

As the campaign unfolds, monitor & respond to upstream metrics.

That might be landing page conversion rates, the ratio of new people at meetings, etc.

Focus on improving the left-hand side to broaden pipeline for more opportunities to learn throughout system.

I'm building a beta program with

@VeraParra1 to help organizers learn and apply some of these methods.

We have an interest form now to let people know when applications open.

The program will likely run August-October.

https://powerlabs.typeform.com/to/SZMF6Qy1

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Answered on June 23, 2021
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Stuart Melvin contributed via Twitter (ta, Stuart!):

Great question. I dont have a framework but we should do. I guess thoughts would be: 1. Lets start with a framework - like some of yours - that help ensure the big takeup. What do we do to create our own whirlwinds rather than reacting to others. XR/Sunrise have done it best?

2. What different systems do we need in place for each? Big organising calls work with constant influx of folks? More local/personal onboarding needed if smaller/less regular intake?

3. What does that mean for staffing? Is it possible to be ready for both or do we have to arrange our teams on the basis of one or the other?

And maybe that leads us full circle. How can we best not leave it to chance?

 

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Answered on June 18, 2021
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Steve Anderson chipped in on this question via Twitter (thanks Steve!):

I'm not aware of a framework. Folks should generally double down on hot campaigns and pivot tactics/messaging for underperforming actions. I like to set out a campaign timeline that includes a series of actions + potential kickers. After each action I review metrics and adapt.

 

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Posted by (Questions: 6, Answers: 4)
Answered on June 18, 2021